Pre-registration for this event is closed.

The Business behind the Rings


Tuesday, May 08, 2012
6:00 PM – 9:00 PM Program

2929 Arch Street
Mezzanine Level

Philadelphia, PA 19104

The Olympics are not all fun and games - the business competition begins long before the athletic proceedings commence. The world's leading cities and largest multinational companies, led by business-savvy strategists and stakeholders work tirelessly and go head-to-head to secure the winning bid to serve the Olympics in lead-up to the sporting event.

Business partners and supporters for this year's Games will participate in a panel discussion focusing on the following topics:

  • Who are the official 2012 Olympic Business Partners and Supporters that make this truly global effort possible?
  • What is our region's role in this year's Olympics, and how are local businesses and athletes involved?
  • What is involved in the bidding process?
  • When do cities and companies start bidding for the next Olympic Games?
  • Where are Olympic supporters based?
  • Why would a company choose to support the Olympics?
  • How can an Olympic partner/supporter measure the short and long term return on their investment?


  • Nick McInnes, Director, Trade & Investment USA and Deputy Consul-General, British Consulate-General, New York
  • John McDonald, Vice President, Marketing & Communications - Americas, British Airways
  • Matt Offner, Director of Financial Planning & Analysis, ARAMARK
  • Thomas Togneri, Director, Olympics and Sports Sales, NBC Owned Television Stations

Moderator: Kenneth L. Shropshire, David W. Hauck Professor at the Wharton School, University of Pennsylvania Special Counsel, Duane Morris LLP, The Wharton Sports Business Initiative

Silent Auction Donors:

  • Aberdeen Asset Management Inc.
  • British Airways
  • The Dandelion
  • Philadelphia Eagles
  • Philadelphia Flyers 
  • Philadelphia Union
  • Philadelphia Triathlon LLC
  • USA Rugby Sevens

Join us for this very special event to increase your visibility and stay connected as we explore the business behind the rings.

A percentage of all Spectator ticket sales will be donated to ShelterBox ( an international disaster relief charity that delivers emergency shelter, warmth and dignity to people affected by disaster worldwide.


BABC Member Ticket
Non Member Ticket
5 Ring Package


Registration is Closed

Share This Event With Others

Event Sponsors

Gold Sponsor

Host Sponsor

Presented by