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Gaining a Digital Edge in the Digital Age

Tech Trends to Adapt, Adopt and Add to Your Business Strategy


Friday, May 08, 2015
8:00 AM – 8:30 AM Registration
8:30 AM – 10:00 AM Program

3675 Market Street
Philadelphia, PA 19104

Embracing a digital toolkit is no longer a question but a requirement for businesses to compete in today’s economy. Rapidly developing technology has the potential for just one key innovation to disrupt entire industries and set the new standard, far outperforming the traditional business model.

In 2015 the reality is that valuable information, to both businesses and the consumer, is readily available just a tap, swipe, or click away. Business are finding it necessary to take advantage of this by translating and integrating consumer data in real time to improve their own internal operations and create a direct connection to engage their audiences.

Join business experts to explore what is driving this digital trend, what industry-wide strategies we can anticipate seeing in the future, and how business leaders can reprioritize and create new leadership structures to succeed in the digital age.

Speakers Include:

Alexandra Hoefinger, Web Developer, Urban Outfitters
From adopting mobile point-of-sale (POS) units to using beacons to ping messages at shoppers who have downloaded the retailer's app, Urban Outfitters is constantly experimenting with new technology and integrating digital tools into its existing business model to set itself apart from other retailers.

Ravi Kalakota Ph.D,  Partner  & Thought Leader, LiquidHub
LiquidHub serves to align technology efforts in support of business strategies, and focuses on those areas where technology can have the most meaningful impact. We identify the current gaps, understand your goals and make recommendations to help you achieve your desired outcomes.

Jim Regan, President & Co-Founder, Market Resource Partners (MRP)
Jim will help attendees understand how you can use digital technologies to identify and attract new customers. Using a digital tool called the Delta Marketing Cloud, MRP integrates big data analytics, the latest in digital marketing (social, mobile, content distribution) with global competency in tele-sales to strike the balance between push and pull marketing.


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Registration/Cancellation Policy:
Pre-registration is necessary, availability is not guaranteed for walk-ins. Payment is required upon registration/entrance. No refunds will be given one week prior to program/event. Substitutions may be made. Tickets will be held at the door. Reserved seating for tables of 10 only. Please advise your guests that tickets will be held at the door under your company name.

Attendee Policy:
Chamber programs are privately sponsored events with a structured format. No demonstrations or other disruptions will be tolerated. Violation of this policy may result in the attendee's removal from the premises without refund, in addition to possible legal remedies.

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