Customer loyalty is key to marketplace dominance. For growing businesses, it’s imperative to have a healthy relationship with your clientele as a positive interaction can turn a single customer into a brand ambassador with a broad sphere of influence. Join Harley-Davidson's former Director of Communications, Ken Schmidt, as he shares the secrets that spurred Harley-Davidson’s remarkable turnaround and insights from his new book, Make Some Noise: The Unconventional Road to Dominance.
Schmidt is widely known and respected as one of the business world’s most outspoken, provocative, and entertaining thought leaders on topics including competition, positioning, reputation management, human behavior, and loyalty. Attendees will learn Schmidt’s innovative approach to creating customer loyalty and marketplace dominance including the three key questions to assess a company’s positioning, competitiveness, and reputation.
Following Schmidt’s discussion, a panel of regional experts will share tips on how growing businesses can leverage customer loyalty to achieve their business goals.
Panel Speakers:
- Greg Henry, President & CEO, Push10
- Joe Holden, Esq., Vice President, Account Management, The Graham Company
- Veronica McKee, Vice President, Marketing, Philly Pretzel Factory
- Moderated by: Lyndsey Fox, Director of Strategy, Allen & Gerritsen
Ticket price includes a copy of Ken Schmidt's book, Make Some Noise: The Unconventional Road to Dominance.
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