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Defining Innovation Presents Pauline Brown

Tuesday, February 04, 2020
8:30 AM – 9:00 AM Registration
9:00 AM – 10:45 AM Program

The Rhoden Arts Center
128 North Broad Street

Philadelphia, PA 19102
For over 25 years, Pauline Brown has acquired, built, and led some of the world's most influential global luxury brands including Louis Vuitton, Avon, and Estée Lauder. Along the way, she developed a rare insight into the power of aesthetics to transform businesses and, in some cases, entire industries.

Hear Brown discuss the art and science behind brand-building under the rubric of Aesthetic Intelligence or “the other AI.” AI enables leaders to tap the power of their own senses and develop a new creative skill set for their businesses’ strategic, financial, and cultural gain. After her talk, Brown will join the Strategy Salon of regional experts to discuss how aesthetic value is a proven innovation strategy that combines creative and business thinking. Inspire your creative advantage and connect to people and ideas leading the modern workplace.

Strategy Salon:
Pauline Brown, Author, Aesthetic Intelligence
Marc Balara, Creative Director, Independence Blue Cross
Will Toms, Co-Founder & Chief Creative Officer, REC
Jennifer Tran, Director, Navy Yard Marketing & Communications Philadelphia Industrial Development Corporation (PIDC)
Moderated by: Jennifer Pittenger, Senior Project Interior Designer, HOK


Ticket + Book
Package of 5 Tickets with Book


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