Legal Marketing - Winning the Game they Didn't Teach you at Law School

by Mr. Ryan S. Dugan of American Executive Centers, Inc.

Posted to Event on 4/17/2018 at 9:50 AM

{"ops":[{"insert":"One Hour Seminar 10am - 11am, complimentary use link to register. \n\nDescription:\n\n"},{"attributes":{"color":"#102540"},"insert":"How can you position your firm to stand out among the competition? What makes your firm unique? We will explore the benefits and drawbacks of the many alternative approaches to legal marketing, examine how return on marketing investment might be measured and discuss how to get marketing initiatives implemented cost-effectively. Among the topics covered will be: "},{"insert":"\n\n"},{"attributes":{"color":"#102540"},"insert":"How to Create a Unique Position in the Marketplace"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"#102540"},"insert":"Leveraging What You're Really Selling"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"#102540"},"insert":"Understanding What's in Your Marketing \"Toolkit\""},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"#102540"},"insert":"How to Get the Most for Your Time and Money"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"#102540"},"insert":"Getting a Handle on Costs and Timeframes"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"#102540"},"insert":"Figuring Out How You're Doing"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"#102540"},"insert":"Knowing How to Actually Make it All Happen"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":" \n"},{"attributes":{"color":"#102540"},"insert":"Attendees will take away an understanding of how to position their firms in a competitive market, develop a message that sells, utilize different marketing vehicles for different purposes and do so with an eye always on ROI."},{"insert":"\n"},{"attributes":{"color":"#102540"},"insert":"  "},{"insert":"\n"},{"attributes":{"color":"#102540","bold":true},"insert":"Presented by Les C. Altenberg "},{"insert":"\n"},{"attributes":{"color":"#102540","bold":true},"insert":"President of A.L.T. Legal Professionals Marketing Group "},{"attributes":{"color":"#102540"},"insert":" "},{"insert":"\n \n "},{"attributes":{"color":"#000000"},"insert":"Les founded A.L.T. Legal Professional Market Group to provide law firms with strategic insight and resources to which they might otherwise not have access. He is the author of numerous legal marketing articles that have appeared in such publications as The National Law Journal, Law Practice and the Legal Intelligencer, among others. An avid lecturer, Les is a member of the Legal Marketing Association (LMA) where he also served as an instructor. To learn more about Les and his company "},{"attributes":{"color":"#5a8fc3","link":""},"insert":"click here"},{"attributes":{"color":"#000000"},"insert":".  "},{"insert":"\n\n"}]}

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