Marketing Product Manager at Boiron USA

by Ms. Breese McIlvaine of Boiron USA

Posted to Job Opportunity on 6/12/2018 at 9:38 AM

{"ops":[{"attributes":{"bold":true},"insert":"Summary of Position "},{"insert":"\nThe Marketing Product Manager Cough, Cold & Flu, Baby, Sleep & Stress plans, develops, and implements brand strategies and marketing programs to maximize sales and profitability of all products within CCF, Baby, sleep and stress. \n\n"},{"attributes":{"bold":true},"insert":"Duties and Responsibilities "},{"insert":"\nEstablishes brand objectives. Develops short and long term strategy and tactics to meet those objectives. Manages and executes all tactics including: advertising, packaging, digital, point of sale, sales promotions, couponing, Public Relations, Social media, Operations, Regulatory, etc."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Manages Marketing budget for Cough, Cold & Flu, Baby, Sleep & Stress product lines"},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"black"},"insert":"Monitors sales and profitability to ensure corporate financial goals are attained."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Initiates, executes and evaluates market research to anticipate competition and market trends and translate consumer attitudes into new branding directions."},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"black"},"insert":"Analyzes and evaluates competition; develops strategy and executes tactics in response to competition."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Works with French team on new products, packaging and other initiatives."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Communicates brand strategies to regulatory, marketing communications, sales, and other departments."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Coordinates and aligns brand strategy with corporate marketing plan."},{"attributes":{"list":"bullet"},"insert":"\n"},{"attributes":{"color":"black"},"insert":"Develops account specific programs, especially key mass market accounts, to maximize sales during key promotional time periods."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Guides creation of product portfolio; maintains new product schedule"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Evaluates and analyzes program results and presents recommendations for changes in brand strategy."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Coordinate with media buying  and any creative agencies    "},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Develop displays, merchandising tools and marketing materials in collaboration with vendors and internal team"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Other duties as assigned "},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"\n"},{"attributes":{"bold":true},"insert":"Requirements "},{"insert":"\nEducation: Bachelors Degree in Marketing or Advertising. MBA preferred."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Enthusiastic team player with a positive attitude and winning track record"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"3+ years of experience in Marketing (preferably in a product management environment)"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Self-starter capable of delivering on goals with minimal supervision "},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Work under deadline pressure and meet the deadlines."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Ability to interpret and disseminate information."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Ability to be a creative thinker as well as an active listener."},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Must be able demonstrates personal integrity & honesty, as well as take responsibilities"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"\nPlease send resumes to humanresources@boiron.com \n"}]}


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