ECBM Insurance Brokers & Consultants Awarded In Internet Advertising Competition

by Ms. Jen Rossi of ECBM

Posted to Announcement on 6/20/2018 at 4:45 PM

{"ops":[{"attributes":{"italic":true},"insert":"The Internet Advertising Competition (IAC) Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award winning Internet advertising. "},{"insert":"\n\n"},{"attributes":{"bold":true},"insert":"West Conshohocken, PA, April 10, 2018 – "},{"insert":"ECBM Insurance Brokers & Consultants ("},{"attributes":{"color":"#64bf39","link":""},"insert":""},{"insert":")  today announced that it had been named in the annual "},{"attributes":{"color":"#64bf39","link":""},"insert":"I"},{"insert":"nternet Advertising Competition (IAC) Awards for The Best Online Newsletter Campaign in the Insurance Industry . The IAC Awards provides an opportunity to highlight the best online advertising for many different industries.\nECBM Insurance Brokers & Consultants has provided commercial insurance brokerage and consulting services to the Mid-Atlantic region since 1970. Charlie Bernier, along with Gloria Forbes and Rick Eckert, assumed ownership of this independent firm in January, 2001. Their combined vision was to bring national account services to all of their clients cost-efficiently, and they have been doing so ever since.\n\n\"It feels great to be recognized for work we put into the monthly newsletters that our company sends to our subscribers, clients, and associates,\" says Jen Rossi, Digital Marketing Manager for ECBM, LP. \"Aside from blog posts, The ECBM Edge includes news about the company, insurance alerts, and even links for free, helpful content in our online resource library. We knew that our readers enjoy checking it out every month- but to be recognized as the best in the industry is really something else!\""},{"attributes":{"blockquote":true},"insert":"\n\n"},{"attributes":{"color":"#64bf39","link":""},"insert":"Click here to sign up for our Award-Winning monthly newsletter, The ECBM Edge."},{"insert":"\n\nThe Internet Advertising Competition judges represent all aspects of the advertising and Internet worlds. Entries are judged on the judging criteria and compete head-to-head with other entries within their specific category.\nJudging Criteria:\nCreativity"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Innovation"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Impact"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Design"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Copywriting"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Use of the medium"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"Memorability"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"\nThe judges are experienced professionals with an in-depth understanding of the current state-of-the-art in advertising design and technology and the objectivity to score entries according to a predefined set of criteria.\n\n"},{"attributes":{"bold":true},"insert":"ECBM's award page for outstanding achievement in internet advertising can be seen here:  "},{"insert":"\n"},{"attributes":{"bold":true,"color":"#64bf39","link":""},"insert":""},{"insert":"\n\n"},{"attributes":{"bold":true},"insert":"A complete list of winners and samples of awarded work can be see on the IAC website here: "},{"attributes":{"bold":true,"color":"#64bf39","link":""},"insert":""},{"insert":"\n"},{"attributes":{"bold":true,"color":"#64bf39","link":""},"insert":"The Web Marketing Association (WMA)"},{"insert":" was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web.\n\n"},{"attributes":{"bold":true,"color":"#64bf39","link":""},"insert":"IAC Awards"},{"attributes":{"bold":true},"insert":" "},{"insert":" In 1999, the Web Marketing Association decided to create a new award program to recognize outstanding online advertising in all of its various forms. While many advertising award shows had a category for online, no program was dedicated to it.\n"}]}

Share This Post With Others