Real People. Talk Real.

by Ms. Jennifer Gordon of Novel Plans LLC

Posted to Announcement on 7/15/2019 at 1:35 PM

{"ops":[{"attributes":{"background":"transparent","color":"#000000"},"insert":"Engaging the right audience starts with talking to people in the right way. Understanding the journey and then connecting through meaningful and honest conversation. Being human. Every time and everywhere."},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000"},"insert":"Some marketers worry that swaying too far away from a hard sell could turn people off, and push them toward other products with more overt sales messaging. That being too conversational won’t get the point across, or draw audiences in for the long haul. So how do they stand up, stand out and feel good about making their ROI really happen?"},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Investigate. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"Take time to understand a brand and how it can affect, help or change someone’s life. From insurance providers like USAA to one-for-one brands like FIGS Threads for Threads Initiative, there’s always opportunity to make a difference, no matter your audience. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Differentiate. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"Find out who else is in on that conversation, and then find ways to get out ahead of all those guys. That sea of sameness should never mean end of (or lack of) story. Spew confidence like Allbirds or Go Puff, find your platform and then lean into it. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Instigate. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"Talk to the audience, not at them. Lean into the conversation, be authentic and real."},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Advocate. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"Find ways to reward the audience, treat them as friends and then let them do the talking for you."},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000"},"insert":"My 20 years on the agency side has taught me how to take a brand, find its value, start a conversation and make a difference. With every challenge, I simply put on my business hat, and then write content that delivers on brief, adds value and sparks conversation."},{"insert":"\n\n"}]}

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