Today's Branding Importance and Challenges

by Ms. Kay Palmer of The 42 Group, LLC

Posted to Event on 8/16/2019 at 10:20 AM

{"ops":[{"insert":"IMC Philadelphia Chapter Invites You to Join Us for a Breakfast Buzz Session: \n"},{"attributes":{"bold":true},"insert":"Friday, September 13, 2019 at 7:30 AM"},{"insert":"\nMaggiano’s in King of Prussia, PA\n"},{"attributes":{"indent":1},"insert":"\n"},{"attributes":{"bold":true},"insert":"TODAY’S BRANDING IMPORTANCE AND CHALLENGES"},{"insert":"\nwith Tracy Donofry, CEO & Chief Creative Officer of Highwater\n\nImpactful branding is a critical element to a successful marketing campaign. Does your company have brand recognition? If so, what does your brand project about you and your value proposition? If not, what are the challenges to creating an ef-fective brand?\n\nJoin us on Friday, September 13, 2019, when "},{"attributes":{"bold":true},"insert":"Tracy Donofry, CEO of Highwater, "},{"insert":"one the region's fastest-growing marketing consultancies, presents an informative buzz session called \"Today's Branding Importance and Challenges.\"\n\nSpeaker Bio: Tracy Donofry, CEO & Chief Creative Officer, Highwater and Chamber member\n\nThroughout her career Tracy has been recognized by some of the industry’s most prestigious awards shows. With over 30 years as a marketing expert and professional, she has brought to life brands and managed campaigns for Coca-Cola, Kraft, Nestle, Unilever, McDonald’s, Martha Stewart, Texas A&M University, University of Dayton, Jefferson University. Two years ago Tracy joined Highwater to help bring her expertise to the agency's marketing and storytelling abilities. She now helps to manage brands that include Merck, Philips, MEA, Cescaphe, and Rutgers University. Tracy has a history of crafting strategies that elevate her client's unique selling propositions, and has earned her recognition and respect with clients across the country.\n\nMorning Agenda\n7:00 – Registration and open networking\n7:30 – Breakfast served, introductions\n8:00 – Program begins\n9:15 – Conclusion and open networking\n\nPlease go to the following link to register:\n"},{"attributes":{"link":""},"insert":""},{"insert":"\n\nOr:\nCall Chamber Member Kay Palmer @ 302.983.6946 or "},{"attributes":{"link":""},"insert":""},{"insert":"\n"}]}

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