Marketing in Manufacturing to Millennials

by Mr. Leo Manning of Slice Communications

Posted to Event on 9/10/2019 at 2:23 PM

{"ops":[{"insert":"The term \"millennials\" refers to anyone in the workforce under 40. They have rapidly moved into decision-making positions thanks to the expanding economy and the small size of Gen X, according to research from LinkedIn.\n\nOne defining characteristic of these newer members of the workforce is that they get news and information very differently than older members. One example: according to Google, B2B buyers under 40 do 12 steps of online research before they ever reach out to a company or take a call.\n\nSimilarly, younger workers are more challenging to reach and hire for manufacturing companies. This trend is obvious and well-documented in the industries.\n\nJoin Slice Communications and our panelists as we explore new ways for manufacturing companies to attract and engage Millennials - as customers AND employees. You will learn:\nHow to develop and promote content that resonates"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"How to engage these buyers in real life AND online"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"How to position and promote your company as an employer of choice"},{"attributes":{"list":"bullet"},"insert":"\n"},{"insert":"How other companies have found success"},{"attributes":{"list":"bullet"},"insert":"\n"}]}

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