Find a Partner. Trust the Experience.

by Ms. Jennifer Gordon of Novel Plans LLC

Posted to Announcement on 10/11/2019 at 9:42 AM

{"ops":[{"attributes":{"background":"transparent","color":"#000000"},"insert":"Starting a business can often be exhilarating, nerve-wracking and altogether scary. From business plans to new business development, it’s more important than ever to discover what makes you special and find creative ways to let the world know what you can really, truly do. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000"},"insert":"We’re all competing for business, so it’s often difficult not to lean toward people with less experience, who provide more cost effective solutions for getting the work done. While often less expensive, sometimes that talent comes to the table with a less-seasoned approach to the work, and a lack of vision for long term business strategy and even longer-term ROI. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000"},"insert":"So how do you bring the right talent to your table, and welcome them into your brand’s circle of trust?"},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Be Proactive. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"When you’re thinking about your marketing budgets for the year, think about the staff you’ll need to get things done. Be smart early and get your work on their calendars even earlier. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Do Your Research. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"Referrals are great, but always ask to meet in person and see some work, so you feel comfortable having a potential new partner in a face to face meeting, and excited about the work they can potentially deliver for your brand. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Find the One. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"Find people who want to do more than their job description calls for, and then hire them. Finding one strategist who can actually write copy and present it to the room is going to work out better for everyone. Timing-wise, content-wise and cost-wise. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Listen to Your Gut. "},{"attributes":{"background":"transparent"},"insert":"Trust your instincts, and don’t be afraid to say no. If you decide to partner up, have a phone call or meet in person to get things started. If you go another way, be honest about why you chose differently, give feedback and let them go. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000"},"insert":"I owe most of my success to the network I’ve built. By working at agencies and with brands for the last 20 years, I’ve always gone above and beyond to build trust and maintain strong relationships. From mentoring talent to learning new skill sets, I always adapt and evolve so I can deliver the very best for my clients. Because at the end of the day, it’s about finding new ways to help them always be their very best, too. "},{"insert":"\n\n\n"}]}

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