Big Ideas. Better Outcomes.

by Ms. Jennifer Gordon of Novel Plans LLC

Posted to Announcement on 10/29/2019 at 1:18 PM

{"ops":[{"attributes":{"background":"transparent","color":"#000000"},"insert":"As marketers, we’re always on the lookout for the next big thing. An opportunity to connect with people, get them interested and ultimately nudge them toward seeing the benefits of engaging with a brand. The marketing funnel can be tough, but getting the right people to pass through can be rewarding, and lead to all sorts of quantifiable, humble-brag worthy ROI. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000"},"insert":"When it comes to new ideas, we sometimes run the risk of thinking within our usual box, and recycling old ideas in hopes of creating something new. We look to new technologies, like dropping beacons at point of sale to proactively push a customer toward a specific product purchase. Or building a robot to track customer behavior and provide an instant coupon in store."},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000"},"insert":"So how do we stay focused and open minded to exploring new ideas?"},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Stay Ahead. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"No one understands your brand more than you do. Use your team to track trends, think big and be open. But don’t be afraid to let others in, who might not be as connected and might think differently about your customer’s journey throughout the day and what other products could be vying for (and even paying for) their attention. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Stay Transparent. "},{"attributes":{"background":"transparent","color":"#000000"},"insert":"Don’t take all the credit for the next big idea. Collaborate, celebrate and share that spotlight. If you’re bringing in outside consultants for new ideas, find ways to reward, pay and make sure you’re honest about your plans from the start. If you’re thinking about using one of those ideas, make sure that commitment is in writing or outlined in a mutual Scope of Work."},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000","bold":true},"insert":"Stay Connected"},{"attributes":{"background":"transparent","color":"#000000"},"insert":". If an idea fails before take off, or seems off strategy at the time, take things in stride and move forward. You never know when a good idea that once became a bad idea can suddenly become the best idea ever, all over again. "},{"insert":"\n\n"},{"attributes":{"background":"transparent","color":"#000000"},"insert":"When we push ourselves toward new ideas that challenge the status quo, we can all make great things happen. "},{"insert":"\n\n"}]}

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