Billy Penn Audience Coordinator

by Ms. Michelle Masood of WHYY, Inc.

Posted to Job Opportunity on 3/12/2020 at 2:03 PM

{"ops":[{"attributes":{"color":"#000000"},"insert":"The Billy Penn audience coordinator will work with Billy Penn’s editor (and reporters) on growing and strengthening the BP membership program via methods both online and in-person."},{"insert":"\n \n"},{"attributes":{"underline":true,"color":"#000000","bold":true},"insert":"MAJOR DUTIES AND RESPONSIBILITIES"},{"insert":"\n \n"},{"attributes":{"color":"#000000"},"insert":"This person will work throughout the year with Billy Penn’s editor to develop innovative, actionable and efficient audience development campaigns that build awareness, deepen engagement, and increase membership revenue. This person will also help implement messaging across platforms, including the website, email and social media. "},{"insert":"\n \n"},{"attributes":{"color":"#000000"},"insert":"This person will work with the WHYY membership department on coordinated fundraising; will help develop an organic lead generation strategy; will help manage regular member email communications; and will generate reports that provide audience insights."},{"insert":"\n \n"},{"attributes":{"color":"#000000"},"insert":"The job will entail creation of a regular member newsletter and other facets of a member stewardship program, including members-only events. "},{"insert":"\n \n"},{"attributes":{"color":"#000000"},"insert":"Additionally, this person will work with Billy Penn’s editor to help come up with and plan events for a general audience, will handle event logistics, including those regarding venue, food and drink, ticketing, and promotion, and will create post-event reports for partners."},{"insert":"\n\n"},{"attributes":{"bold":true},"insert":"Qualifications"},{"insert":"\n\n"},{"attributes":{"color":"#000000","bold":true},"insert":"Education:"},{"attributes":{"color":"#000000"},"insert":" College degree or equivalent experience"},{"insert":"\n \n"},{"attributes":{"color":"#000000","bold":true},"insert":"Experience:"},{"attributes":{"color":"#000000"},"insert":" 2+ years of experience in digital marketing or audience development; demonstrated fluency and creativity using social media and other tools to reach audiences"},{"insert":"\n \n"},{"attributes":{"color":"#000000","bold":true},"insert":"Technical Skills:"},{"attributes":{"color":"#000000"},"insert":" Familiarity with email software (e.g. Mailchimp) and CRM software (e.g. Salesforce)"},{"insert":"\n \n"},{"attributes":{"color":"#000000","bold":true},"insert":"Communication Skills"},{"attributes":{"color":"#000000"},"insert":": Excellent communication skills with ability to moderate tone and message according to target audience"},{"insert":"\n"}]}

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