by Mr. Ali Jaffar of Key Medium

Posted to 11 on 5/19/2020 at 11:18 PM

{"ops":[{"attributes":{"background":"transparent","bold":true},"insert":"Philadelphia, PA "},{"insert":"—Community Learning Center (CLC) is pleased to announce the launch of its new website designed to best support its mission of providing free educational services, such as ESL, GED, and workforce readiness programs, to underserved adults in Philadelphia. The website was created by local "},{"attributes":{"color":"#b85c00","link":""},"insert":"web-development company, Key Medium"},{"insert":", as part of their Coding For Causes program, which offers grant and pro-bono opportunities to citywide nonprofit organizations with high impact missions.\n\nCLC seeks to serve the 580,000 low-income adults (ages 18 and older) in Philadelphia who did not complete high school; have less than 8th grade skills in reading, writing, and/or math; are unemployed or underemployed; and/or have limited English proficiency. Having operated for twenty years with a website that lacked interactive capabilities, CLC reached out to Key Medium for help. Ali Jaffar, CEO and Lead Developer at Key Medium, worked with CLC leadership to design a dynamic new website that would help CLC better serve the more than one thousand learners per year who enroll in CLC classes hoping to build a better life.\n\n“The big thing that stood out was CLC’s standing as one of the State’s top learning centers that also partners to support career readiness–and educational attainment is really an important indicator of a strong workforce, so we naturally support the mission,” Jaffar said."},{"attributes":{"blockquote":true},"insert":"\n"},{"insert":"\nThe Coding For Causes program by Key Medium has currently awarded over $91,000 since being established in 2017 and has affected over 100k people. Previous grant recipients have included nonprofit organizations such as Philadelphia Works, Community Integrated Services, and Philly Food Finder. The purpose-driven digital agency is dedicated to giving at least 20% of their profits to great causes like the Community Learning Center.\n\n“The current pandemic shines a spotlight on entrenched disparities affecting the thirty percent of low-literate adults in Philadelphia, many of whom are non-native English speakers. Imagine reading your mail, voting, or helping your children with homework with limited language abilities and no assistance,” explained CLC Executive Director, Kimmell Proctor. “With lower levels of funding for adult education expected in the months to come, we are so grateful to Key Medium’s award-winning team for their partnership in helping us address the critical educational needs of our community with a more efficient and mobile-friendly website. This new site will launch right at the time when we need it most in order to remain connected to the striving adults we serve.”"},{"attributes":{"blockquote":true},"insert":"\n"},{"insert":"\nIn response to COVID-19, CLC has implemented a laptop lending program to provide digital access to their learners and continues to provide remote classes and comprehensive educational services through distance learning. With the updated website as an additional resource, CLC can remain engaged with both current and potential learners as social distancing measures continue.\n\nABOUT COMMUNITY LEARNING CENTER"},{"attributes":{"header":2},"insert":"\n"},{"insert":"Community Learning Center (CLC) is a top performing adult literacy nonprofit organization serving low income adults in Philadelphia with learning sites located in North and West Philadelphia. CLC’s mission is to empower and equip vulnerable adults in Philadelphia with academic and employment skills so that they can realize their fullest potential at home and in the workforce. Founded in 1987, CLC provides FREE adult basic education, high school equivalency preparation (GED and HiSET tests), workforce preparation, and English as a second language classes (ESL), and tutoring. Today, CLC provides its free services to more than 700 adult learners each year. For more information, visit "},{"attributes":{"color":"#b85c00","link":""},"insert":""},{"insert":".\n\nABOUT KEY MEDIUM AND CODING FOR CAUSES"},{"attributes":{"header":2},"insert":"\n"},{"insert":"Founded in 2014, Key Medium is a premiere digital agency that creates beautiful, data-informed branded experiences for socially-responsible businesses, nonprofits, and government agencies. Key Medium has received praise for spearheading the growth of startup companies and lending affordable expertise and services to Philadelphia’s workforce development board, charter schools, and nonprofit organizations through the "},{"attributes":{"color":"#b85c00","link":""},"insert":"Coding for Causes program"},{"insert":". For more about Key Medium, visit "},{"attributes":{"color":"#b85c00","link":""},"insert":""},{"insert":" or follow on Twitter @KeyMedium.\n\n###"},{"attributes":{"header":3},"insert":"\n"},{"insert":"\nCONTACT:"},{"attributes":{"header":3},"insert":"\n"},{"attributes":{"background":"transparent","bold":true},"insert":"Amanda Bates"},{"insert":"\nDirector of Communications and Outreach\\n"}]}

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